Dignified Shoes
A fictional app created to help style-conscious men refine their personal style by finding the perfect shoe for all of their purposes. This project demonstrates a persona, UX wireframes and user flow, UI design, and Figma prototype.
Persona:
- Style Seeker
- Brax Johnston
- Has a high paying and/or stressful job.
- Males aged between 22 and 32.
- Has an annual income of $55,000+.
- Has some form of college education, most likely a Bachelor’s degree or higher.
Primary Audience:
Young / middle aged professional with high paying and/or stressful job, disposable income, and limited time to find a shoe that fits their style.
Secondary Audience:
Young / middle aged professional who has recently taken an interest in defining a personal style. Doesn’t have much disposable income but is known to splurge on shoes and clothes periodically.
Tertiary Audience:
Any male looking for help finding shoes.