Schnuck Markets UX/UI
As the lead designer for the Schnucks website redesign and replatform project, I spearheaded a comprehensive overhaul aimed at enhancing user experience and integrating eCommerce functionality through the Instacart Connect API. This ambitious project presented several challenges and required extensive collaboration across multiple teams.
Project Challenges
- Cross-Platform Consistency: One of the primary challenges was translating existing design styles from the Schnucks Rewards app to the new website, ensuring a cohesive brand experience across all digital touchpoints.
- Integration Complexity: Implementing the Instacart Connect API for eCommerce functionality required careful coordination with internal developers and technology partners.
- Multi-Faceted Responsibilities: The project demanded a diverse skill set, including CMS management, quality assurance, image creation, copywriting collaboration, and feature prioritization.
Roles and Responsibilities
- Design Leadership: I led the redesign process, overseeing the creation of key website elements including the home page, eCommerce shopping experience, checkout process, order-ahead functionalities for various departments, and marketing landing pages.
- Collaboration: I worked closely with internal developers, technology partners, and cross-functional teams, including User Experience Designers from World Wide Technology.
- Technical Implementation: My role involved building and updating pages in the new headless CMS, as well as reviewing pages across different environments (Dev, QA, Beta/Prod).
- Project Management: I was responsible for prioritizing new features, enhancements, and bug fixes throughout the development process.
Project Impact
The redesign and replatform project significantly improved Schnucks' digital presence and capabilities:
- Enhanced User Experience: The new website design provided a more intuitive and user-friendly interface, aligning with modern web standards and customer expectations.
- Seamless eCommerce Integration: By incorporating the Instacart Connect API, we enabled a robust online shopping experience, allowing customers to easily browse, order, and schedule deliveries or pickups.
- Unified Brand Identity: The translation of design elements from the mobile app to the website created a consistent brand experience across all digital platforms.
- Improved Operational Efficiency: The new headless CMS and streamlined processes for content updates and feature rollouts enhanced the company's ability to respond quickly to market demands and customer needs.
