Schnuck Markets UX/UI

I lead the design process for Schnuck’s website redesign and replatform. The goal was to update the usability of the site and overall functionality of the site to be eCommerce focused with the Instacart Connect API.

I collaborated with internal developers, technology partners from World Wide Technology, and many others across the business and technology space. I worked with designers from World Wide Technology to translate existing design styles (atoms, molecules, and organisms) from the Schnucks Rewards app to the new website so there would be a cohesive brand experience across app and website. I also worked in collaboration with Sanity, World Wide Technology and internal Schnucks teams to understand content modeling and how Schnucks could benefit from a more sustainable and flexible content approach as well as implement it.

Along with the UI, I also helped lead UX decisions across the site. I designed the home page, the shopping experience (which includes checkout process), order ahead experience for departments (deli, party planning, floral and bakery), marketing landing pages and other additional flows.

Want To See More Work?