Straight Talk

A redesign of the Straight Talk Android app. This was created to apply Google material design principles in order to make the app more visually appealing and user friendly. Included are the screenshots of the app before it was redesigned. This project demonstrates a persona, UX wireframes and UI design.

Persona:

  • Budget Masters
  • Samuel Eaton and Kalyee Gibbons
  • Has an average (low to medium) paying job.
  • Male and female age 18 and up.
  • Has a rough annual income between $5,000 and $35,000.
  • Might be a college student who still needs to stay digitally connected.
  • Needs to easily budget and be flexible with phone service as income fluctuates.
  • Expects to get quality data and voice service at a reasonably discounted price.

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